About the commercial

Set to the stripped-down acoustic soundtrack of José González' "Heartbeats", 250,000 'superballs' come flying, in slow motion, over the brow of a typical street in San Francisco, raining down on anything that gets in their way. And it was done without computer graphics.

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View the footage

Featurette: The making of the ad (7 Mins)

The making of the ad

Behind the scenes: Cool characters (30 secs)

Cool characters

Behind the scenes: 250,000 balls coming this way (31 secs)

25000 balls coming this way

Behind the scenes: It's all about the balls (37 secs)

It's all about the balls

Download movies in .zip format.
Featurette: The making of the ad

More on I-film

How we did it

In an age when CGI is commonplace, this makes the commercial all the more extraordinary. Every single frame was shot over two days - with the main sequence involving a 23-man camera crew and only one chance to get it right.

An entire block was closed off and special compressed-air cannons shot the balls into the air, while earth moving equipment poured thousands down the street. Not that you'd know it from the finished product, but these balls can do some damage, so all the cars were props and crew members went so far as to having protective shields and crash helmets.

But when you get it right, you get it right. The goal at the beginning was to deliver a "really simple, visual celebration of colour". We think you'll agree the results speak for themselves.


Download Quicktime 7 to view this high quality video format.